Pjur evolution

The evolution of Pjur Eros personal lubricant has been a constant. We feel it's one of the reasons our Eros formula is the world's best-selling silicone formula and was just rated number one personal lubricant by Men's Fitness. To meet the demmands of an ever changing market, the Eros label has gone through a few changes but the lube inside is still the same.

Pjur Original Eros, the one and only original.

Others have tried to emulate our success, but don't be fooled by copies of old labels and empty comparisons because Pjur Original Eros Bodyglide is the Eros you've been buying since 1995. And Pjur Original Eros Bodyglide is the only inventor certified Eros on the market.

The Pjur Eros label changed.

As attitudes towards sex have become more open, the use of personal lubricants have become more mainstream. The ancient "torso" label, developed for the adult industry, was considered too sexual to place on the shelves in our local drugstores. When we made the change and dropped the torso image from our label a few other companies quickly developed their own Eros formulas. Some even using the torso to fool customers into buying their product.

You cannot register the name Eros. It's much too commonly used. And with all the counterfiet Eros lubes popping up. Pjur Group has choosen to gradually phase out the old Eros line of lubricants by allowing an evolution to the more defining Pjur Original that allows a much wider audience and customer base.

Pjur Eros is Pjur Original

Currently, because of customer demand in the adult industry, we continue producing our premium personal lubricant formula with the name Pjur Original Eros Bodyglide. Pjur Original Bodyglide is the same formula but intended for general audiences. It's your choice of product names but it is the same premium personal lubricant you've always enjoyed. Labels have changed but the name has always been Pjur.

The Evolution of Eros Bodyglide Printable PDF